I majored in Graphic Design at SUNY New Paltz, where I became obsessed with type, color, and all things design. I knew pretty early on what I wanted to do with my life, but once I really started designing, it was as if my eyes could open wider and I could suddenly see more.
My favorite thing about design is how broad it is. You can pretty much mash your creative energy into any outlet. I find the most joy in creating branding because the face of a product is profoundly important. Sometimes, a soothing color, or a humorous slogan, or a nice texture will be the defining tug at a person's heart to get them to engage with a product. I'm incredibly interested in the work and energy that it takes to pull that recipe together every time, especially when it's created with a passionate and dedicated team.
So, let's work together. Let's grab coffee, and ponder why the coffee shop used Zapfino on such a small menu. Those descenders are running into everything else!