Lead Designer & Illustrator

Forbidden E-Liquid

I was asked to create a brand and identity for an e-liquid named, “Sugar Land.” I initially went with the idea of a sugar skull for the branding not only because it’s fun and eye-catching, but because I wanted to relate the word “Sugar” in the name to something else other than the assumed sweetness of the liquid. Sugar is known to kill coils in vape devices, and we didn’t want the product to seem as if we loaded the liquid with sweetener. I collaborated with some of my team, and we came up with the name Forbidden instead. I re-worked my hand-drawn type for the new name, and created the copy for the flavors as well.