Lead Designer & Illustrator

The Grind E-Liquid

This brand was developed as a re-brand for a coffee line. We had a line concept for “Cup-O-Vape,” with a fair trade coffee feel. I felt that we could have more market appeal to people who vape by switching up the aesthetic to more of a trendy coffee shop vibe. I proposed that we change the name to The Grind, and I created the logo with gritty, hand-rendered type. I had a bit of freedom with this project, so I was able to write the copy as well.

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POOL OF BEANS_ALL FLAVORS.jpg
CHUGGING COFFEE.jpg
CAPPUCCINO IN CUP_2.jpg
shop-vanilla.jpg
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shop-caramel.jpg
shop-mocha.jpg