This brand was developed as a re-brand for a coffee line. We had a line concept for “Cup-O-Vape,” with a fair trade coffee feel. I felt that we could have more market appeal to people who vape by switching up the aesthetic to more of a trendy coffee shop vibe. I proposed that we change the name to The Grind, and I created the logo with gritty, hand-rendered type. I had a bit of freedom with this project, so I was able to write the copy as well.